Extraordinary Genius Chapter 739

Extraordinary Genius Chapter 739 – Brand Cooperation

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“Should I call you Manager Niu or DirectorNiu?”

“Hahaha, I am here to talk business withyou as the General Manager of Beidacang Group. You can just call me Manager Niuor Old Niu.” Niu Kun replied.

Feng Yu felt this Niu Kun was onlypretending to be friendly. He just wanted to be closer to Feng Yu. He must beup to something.

“Talk about business? What business?”

“Beidacang Group’s cooperation with Tai HuaProcessed Food Company!”

“Manager Niu, I think you got the wrongperson. Tai Hua Processed Food Company is not my company.” Feng Yu calmlyreplied.

“We have contacted your father, but yourfather does not seem to be interested in dealing with all these. Manager Zhangis in Tianjin for work and will not be back soon. That’s why I can only lookfor you.” Niu Kun was also feeling frustrated. Dealing with Feng Xingtai waseasier than dealing with Feng…

Extraordinary Genius

Chapter 739 – Brand Cooperation

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!

“Should I call you Manager Niu or DirectorNiu?”

“Hahaha, I am here to talk business withyou as the General Manager of Beidacang Group. You can just call me Manager Niuor Old Niu.” Niu Kun replied.

Feng Yu felt this Niu Kun was onlypretending to be friendly. He just wanted to be closer to Feng Yu. He must beup to something.

“Talk about business? What business?”

“Beidacang Group’s cooperation with Tai HuaProcessed Food Company!”

“Manager Niu, I think you got the wrongperson. Tai Hua Processed Food Company is not my company.” Feng Yu calmlyreplied.

“We have contacted your father, but yourfather does not seem to be interested in dealing with all these. Manager Zhangis in Tianjin for work and will not be back soon. That’s why I can only lookfor you.” Niu Kun was also feeling frustrated. Dealing with Feng Xingtai waseasier than dealing with Feng Yu.

But Feng Xingtai told Niu Kun that he wasrecuperating in the hospital and does not have time for all these. He asked NiuKun to look for Feng Yu or Zhang Ming. d.a.m.n. You are staying at yourdaughter-in-law’s hospital. The best hospital in the Northeast region, and youstill have 2 nurses taking care of you 24 hours. You are telling me that you donot have time?!

The Provincial Government contacted ZhangMing, but Zhang Ming was in Tianjin and will not be back until 2 weeks later.This was why they had to look for Feng Yu.

“What cooperation do you all want?” Feng Yuasked.

It was usual for them to cooperate sinceboth companies were dealing with agriculture products. Feng Yu also wantedcooperation with Beidacang, but he was rejected by Zhang Ruiqiang. Zhang Ruiqiangwas worried that Feng Yu would take over Beidacang Group.

“Manager Feng, Beidacang Group would liketo have brand cooperation with Tai Hua Processed Food Company.”

Brand cooperation? Co-branding? d.a.m.n! Thesegovernment officials also know about co-branding?

Brand cooperation was common in futureyears. For example, FAW-Volvo, Panasonic-Wuxi Little Swan, etc. The benefits ofsuch collaboration were making use of each other brand advantage to increasetheir own brand awareness.

But the criterial of such cooperation wasthat both brands had to be equal and stand to gain from each other. Feng Yudoes not think that Tai Hua Processed Food Company and Tian Peng Pigs can gainanything from Beidacang Group. This cooperation will only benefit BeidacangGroup!

If Beidacang Group had been in the marketfor a few years and were known throughout the whole nation, then there will notbe any problem for this cooperation. Feng Yu only need to make sure that TaiHua brand must be before Beidacang Group in their collaboration.

But now? Are you kidding me?!

“Manager Niu, are you joking with me? Howcan our Tai Hua brand be compared with Beidacang Group?” Feng Yu purposelyasked.

Niu Kun knew Feng Yu was sarcastic and hewas trying to say that Beidacang was not qualified to cooperate with Tai HuaBrand!

“Manager Feng, our Beidacang Group initialcapital is 5 billion. We are a large-scale agriculture production company. Wewill further increase our capital in the future.”

Feng Yu immediately raised his hand to stopNiu Kun from boasting. “I know more about Beidacang Group than you. BaidacangGroup can be set up is because of my suggestions. I will be honest with you.Beidacang Group’s initial capital might be a lot, but in reality, this companyis an empty sh.e.l.l. The Central and Provincial Government might invest a lot inthis company. But the problem with the company’s fund is that it is not enough!You dare to tell me how much money do Beidacang Group have?”

Want to boast in front of me? It’s becauseyou have the government as your backing. If this is a private company, I don’teven need 3 months to make you all shut down! The biggest shortcoming of thiscompany is the fund!

The money given by the higher-ups had to beused to get machinery and then acquire those smaller factories. They will bespending their money happily. Feng Yu heard that there was a small cooking oilfactory which was worth not more than 100,000 RMB, and the people at BeidacangGroup spent more than 1 million to acquire them!

No wonder in Feng Yu’s previous life therewas a saying. Government and state-owned companies do not know how to spendmoney. Even 10 billion RMB will not be enough for them!

In Feng Yu’s previous life, he heard thatpeople love to do businesses with the government. Something worth a tens ofthousand can be sold to them for a few hundred thousand. Also, the businessmencould buy a few million worths of goods from the government with only a fewhundred thousand!

Something was wrong with this company! Ifit was not corruptions, then it means those people were useless. They did notcheck whether if they had been conned. But no matter what reasons it was,Beidacang Group was the losing party.

If Beidacang Group was managed by competentofficials, or someone capable, then Beidacang Group will be able to grow fast.

But now, Feng Yu felt Beidacang Group hadappeared too early. This was not a good thing as most of the governmentofficials still had the old mindset. They had yet to experience the 1997 ma.s.slay-offs, and Beidacang Group would have to face many difficulties before itcould grow into a world-renowned company.

Niu Kun was embarra.s.sed by Feng Yu’s retort.But it was important for Beidacang Group to cooperate with Tai Hua ProcessedFood Company if they want a stable growth in the initial stage. Their brandawareness would increase at a rapid rate from this cooperation, and this wasthe cheapest method.

Feng Yu was right. Beidacang Group does nothave money. If they had money, they would advertise all over China and build uptheir brand within a few months.

Brand cooperation will eliminate one strongcompet.i.tor and also promote their brand in the most efficient way. This was thebest solution Beidacang Group had at the moment.

But Feng Yu does not seem to be interested,and Niu Kun can’t stand Feng Yu’s att.i.tude. But he had to bear with Feng Yu ashe must make this cooperation a success!

“Manager Feng, our Beidacang Group, have anabundant source of agriculture resources. Also, don’t you want Tai HuaProcessed Food Company to develop? We will not only be cooperating in branding.We can still cooperate in many areas.” Niu Kun tried to persuade Feng Yu again.

Feng Yu was interested in cooperation ofother areas. Tai Hua Processed Food Company flags.h.i.+p products were Tian PengPigs, Tai Hua Animal Feeds and lastly, Tai Hua Premium Soybean oil. Their otherproducts like Tian Peng Ham etc. were only by-products from Tai Peng Pigs.

It was still a significant difference fromthe meat empire Feng Yu wanted to build in the past. Also, Tian Peng brandcould only make pork-related products. Tian Peng Ham had introduced Chickenmeat products, but the sales were not good. Zhang Ming even asked Feng Yu ifthey should register a brand like Bull Demon King for beef products!

Feng Yu also does not know if this wouldwork. Tian Peng Pigs could become widespread throughout China was because therewas a shortage of pork in the past. The pork was also the most common meateaten by Chinese. It was because pork had more fats and taste better.

But recently, there were more people in thecities buying lean meat. This means the demand for beef and lamb will increase.If Beidacang group were to supply Tai Hua Processed Food Company beef and lambto be sold at Tai Hua Supermarkets, there would be high profits.

“How do you want to cooperate? I’mlistening.”

Translator’s notes:

Ma.s.s lay-off in the 1990s

Bull Demon King

https://en.wikipedia.org/wiki/Bull_Demon_King

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