The Romance of a Great Store Part 5

[Ill.u.s.tration: THE MACY'S OF TODAY

By 1903 the new Macy's in Herald Square was finished and the business going forward in great strides]

Fifty years ago, as Rowland H. Macy walked home one evening with his daughter--as was his frequent wont--from the simple little old red-brick store in Fourteenth Street to their new house in Forty-ninth, he paused for a moment with her in front of the old Broadway Tabernacle.

"I want you to notice this corner, very carefully, Florence," said he.

"A half-century hence and the business of New York is to be centered between Thirty-fourth Street and Forty-second. Here is to be the future business heart of this wonderful city."

It is upon the vision of men quite as much as upon their prudence that the success of their enterprises depends.

_Today_

I. A Day in a Great Store

The subtle hour which in summer comes just before the break of day is the only hour in which New York ever sleeps; if indeed the modern Bagdad ever sleeps at all. There is an hour, however--from three of the morning until four--when the city is all but stilled; when its heart-beats are at the lowest ebb of the twenty-four. In that hour even Broadway is nearly deserted and Sixth Avenue and Thirty-fourth Street equally emptied. The swinging lights of a white-fronted lunch-room or two; the echoing racket of an extremely occasional surface-car or elevated train; the rush of a "night-hawk" taxi; the clatter of the milk-wagon; the measured walk of a policeman and the hurried one of some much belated suburbanite hurrying toward the great railroad station over in Seventh Avenue; these sounds, occasional and unrelated seemingly, are not New York; not at least the New York that you and I are accustomed to knowing. Yet, after all, they are New York; even, if you please, the New York of that throbbing heart, Herald Square.

Soon after four in the morning the city begins to rise. New York's heart-beat is quickening, distinctly, even though ever and ever so slightly at the beginning. Yet the activity is distinguishable. The policemen and the cabbies in the square realize it, so do the waiter and the cook in the _Firefly_ lunch wagon which has stood in the busy Herald Square these thirty years or more now. The morning papers are out. The newspaper wagons, as well as those that bring milk and other comestibles, begin to multiply. The earliest workers in the heart of Manhattan now bestir themselves. By six there is real animation in the broad streets in and roundabout Macy's. By seven the traffic there begins to be a matter of reckoning. A traffic policeman makes his appearance. The current of vehicles and humans in those thoroughfares come under regulation. At eight, the city is in full sway.

All this while Macy's has stood dark--save for the few yellow and red lights which police and fire protection demand. It fronts toward Broadway and the side streets alike are cold, impa.s.sive, unanimated.

Inside the great dark building the watchmen are on ceaseless patrol.

There are miles of corridors to be paced--the night walking of the Macy watchmen would reach from Dan to Beersheba or possibly from New York to Erie--millions of dollars worth of stock and fixtures to be guarded. A diamond ring would be missed; and so would a spool of thread. Nothing must be disturbed. And in order that the owners of the store may sleep in the sound a.s.surance that nothing is being disturbed, the night patrol is made a matter of system and of record. Watchmen's clocks, here and there and everywhere, proclaim the regularity of the system. And an occasional surprise test now and then acclaims its thoroughness.

Hours before, the store was thoroughly cleaned; from cellar to roof.

The last of yesterday's belated shoppers was hardly out of this market-place, before the men of the cleaning squads were in upon their heels. What a mess to be tidied up! Eight and one-half hours of hard endeavor can make daily a mighty dirty store and a huge housekeeping job. There is at the best a vast litter--and yet a litter that cannot be carelessly thrust away. In all that debris there may be some one tiny article of great value--a ring or a purse, dropped by some hasty or careless shopper or salesgirl. It all must be carefully gone through and in the morning sent to the Lost and Found Department where the chances are that it will not remain very long before having a claimant.

Such is the ordinary routine of the cleaning squads. On rainy or snowy days its job is increased, measurably. It is astonis.h.i.+ng the amount of filth the sidewalks of New York can give up on a wet day. Yet rain, or no rain, filth or no filth, the cleansing must be thorough. The store at eight o'clock of the next morning must be as clean as the proverbial pin. An earnest of which you can obtain for yourself any day by pressing your nose, among the first of the impatient early shoppers, against the panes of the public entrance doors. Through the night these toilers work; silently, unseen, save by others of their own kind. Far below them, in the cellars of the great structure at Thirty-fourth Street and Broadway, there are other squads who stand to unending tricks at the boilers, the engines, the dynamos and the other mechanical appliances of the organism. The fires may never die; the lights never go out--not even from one year's end to the other. And so that the very heart and blood and nerve-force of Macy's shall in truth be unending there are engines and boilers and dynamos in the mechanical plant under the Thirty-fourth Street sidewalks. As many as five hundred tons of coal can be housed in the bunkers hard at hand. The entire plant could easily light and supply the other necessary electric current for the needs of any brisk American town of five or six thousand people.

Eight o'clock, and the night superintendent of the store unlocks the first of its outer doors. But not to the public. Mr. Public's hours do not begin until a full sixty minutes later. First the store must be made ready for his coming. It is not enough that it shall be thoroughly cleaned in every fas.h.i.+on. The stock must be displayed anew; the long miles of dust coverings lifted off, folded and put away until the coming of another evening. Which means, of course, that the store folk must come well in advance of its patrons.

In the half-hour which elapses between eight and eight-thirty, many of the minor executives--particularly those of the selling floors--make their appearance at the designated doors upon the side streets. In the parlance of the organization these are known as "specials" and are divided into several cla.s.ses, denoting chiefly their connection with its selling or non-selling forces. They "sign in" their arrival upon a sheet. For while Macy's is known as the department-store without a time-clock, there is none which is more punctilious about keeping an exact record of the comings and goings of its workers, from the lowest to the highest. In the entire permanent organization of more than five thousand folk, there are not more than ten or a dozen who are exempted from this necessity. A man may draw a twenty-thousand-dollar-a-year salary at Macy's and still be compelled to sign his time. It is part of the inherent democracy of the organization which holds as a high principle that what is fair for one man is fair for another. A better bed-rock principle can hardly be imagined.

Half after eight!

A bell rings somewhere. The time-lists of the minor executives--perhaps it is better to remember them as the specials--are closed, and new ones subst.i.tuted. These are duplicates of the earlier ones. When the section manager (a modern and much better name for the "floor-walker" of the earlier days) signs one of these, he does not merely put down an "X" as before eight-thirty, but specifically writes down his arriving time.

But from eight-thirty to eight-forty-five is known to the rank and file of the organization as its hour for arrival. Three doors--one in Thirty-fourth Street (for the women, as well as for men executives) and two others, in Thirty-fifth Street (for the other men workers and the junior girls respectively) open on the precise moment of the half-hour.

Even before they swing backward upon their hinges the earliest risers of the Macy family are beginning to group themselves in front of them.

They go tramping up the broad stairs together; dropping into the slender receptacles the individual bra.s.s checks (of which much more a little later) at the first barrier-gateway; after which they go scurrying off to the locker-rooms, before descending or ascending to their various posts in the store.

For fifteen minutes this rank and file--a miniature army it is--comes trooping in. There is no time to be lost; and yet no unseemly haste or confusion. And no noise. Noise, particularly surplus noise, is quite unnecessary in a machine which is functioning well.

At eight-forty-five the barrier at the head of the main employees' stair at Thirty-fourth Street closes. And in order that there may not be even the slightest particle of unfairness--one gains an increasing admiration for the absolute impartiality of an organization such as this--the pressing of a b.u.t.ton at that stairhead automatically orders closed the two auxiliary entrances in Thirty-fifth. And yet, in order perhaps that perfectly automatic and impartial systems may, after all, be tinged by a bit of human sympathy and understanding, eight-forty-five is forever translated at the employees' doors as eighty-forty-seven. And in cases of bad weather, hard rain or snow or extreme cold, eight-forty-seven becomes the stroke of nine by the clock--in very extreme cases even later, with a special allowance being made from time to time for the occasional breakdown of New York's rather temperamental transportation system.

From eight-forty-five (eight-forty-seven) to nine o'clock, the late-comers--out of breath as a rule and extremely embarra.s.sed into the bargain--are herded into a special group and given special "late"

pa.s.ses, without which they may not even enter the locker rooms, to say nothing of their posts in the store. Sometimes--when the tardiness percentages of the store have been running to unwonted heights--the group is admonished; always gently, always considerately. It is made to them a point of fairness, between the store and themselves. And almost invariably the admonition is received in the spirit in which it is given. In other days it was quite customary for the store manager or one of his several a.s.sistants to receive these late-comers personally and individually and talk to them, heart-to-heart. This method has now been entirely abolished. It led to controversy. It led to argument. And both of these led to ill-feeling. Macy's will not tolerate ill-feeling between its executives and its rank and file. Therefore, anything that might even tend to such an end was abolished--completely and permanently.

In due time, and when we are studying in greater detail the Macy family, we shall come again to the consideration of the methods of checking the force in in the morning and out again at night--as well as in and out at different intervals throughout the day. Consider now that it is still lacking a few brief minutes of nine o'clock on a workday morning. The sales force are through the lockers and getting to their day's work upon the floor. The non-selling forces as well--elevator-men, cas.h.i.+ers, all the rest of them, are at their posts. A doorman is told off to each of the public street entrances to the main floor. It is the regular post for each of these. He goes to it a minute or two before the coming of nine.

After a brief period of busy activity the store aisles are for the moment practically deserted once again. There is a group of buyers "signing in"--once again the inevitable time-list--at the superintendent's office just beneath the main stair, where five or ten minutes ago the "big chief" of the whole main floor was giving his section managers their special instructions for the day. The rest of the aisles are all but empty. The clerks are behind the desks, the cas.h.i.+ers at their posts, the section managers at attention, the elevators banked and waiting at the ground floor-- Then--

Nine o'clock!

The echo of Madison Square Mary telling the hour comes rolling up Broadway. The street doors swing open; almost as if working upon a single mechanism. The first of the shoppers come tumbling in. The great main aisle of the store--one thinks of it almost as the Broadway of this city within a city--is populated once again. The chief stream of the store's patrons pours down through it. Other streams from the doors in the side streets join it; still others diverge down the side aisles, up the stair and escalators, into the elevators which presently go packing off, one by one, toward the mysterious and fascinating regions of the upper floors. In three or four brief minutes the picture that one has of that mighty first floor from the mezzanine balcony that runs roundabout it is of a great ma.s.s of hurrying, scurrying humanity; no longer any well-defined currents, but little eddies and pools of human beings constantly and forever changing.

And this but hardly past nine o'clock in the morning. In another hour there will be still more folk within the great building. Most of them have come to shop, a few of them to take a tardy breakfast in the comfortable restaurant upon its eighth floor. One might not think that it would pay to open a restaurant for breakfast at as late an hour as nine in the morning, but such a one would not know his New York.

Breakfast in our big town is rarely over until the setting of the sun.

For an hour at the beginning of the day the Macy family may shop in its own interest. The saleswomen--the men as well--may obtain permits from their division managers which in turn ent.i.tle them to large and conspicuous shopping cards which serve two pretty definite purposes--the identification of the saleswoman as an actual and authorized shopper (she is not supposed to go nosing around other departments merely in her own interest or curiosity) and the obtaining for her of the discount to which she is ent.i.tled. Macy's is known pretty generally as a store of no special privileges or discounts. Teachers, clergymen, professional shoppers, dressmakers are recognized and welcomed in the big store, but only upon the same terms as every other sort of customer. But the rule bends, ever and ever so gently, for the man or woman who is employed within it. After all, he or she _is_ a part of the family and so ent.i.tled to be recognized. This recognition takes the form of a sizable reduction upon the wearing apparel necessary for his or her personal use. This difference goes upon the books of the store as a business expense.

By ten the store has finished shopping in its own behalf. Its maximum force for the day is on the job and the wise shopper comes close to this hour. For by eleven the force is reduced. Luncheon is a very simple human necessity; but a necessity, nevertheless. And New York has never countenanced the Parisian habit of locking up practically all shops and stores and offices for an hour and a half or two hours in the middle of the day. But then New York has never taken its meal-times quite so seriously as Paris. Upon this one thing alone a considerable essay might be written.

But New York must lunch, just as Paris or London or any other community must lunch. And so for three valuable hours out of the middle of the day the Macy force is reduced nearly one-third its size. Forty-five minutes is the ordinary allotment for lunch and the house prefers that its folk shall take this mid-day meal underneath its roof. Toward this end it has made, as we shall see, elaborate and expensive preparations in the form of elaborate lunch-rooms and the like. However, it recognizes that there are many workers who prefer to go out at the middle of the day. And proper arrangements are made for the accommodation of these folk.

By two o'clock, however, practically the entire selling force at least is back again. The hardest portion of the day begins. For, no matter how hard the store may advertise, no matter how it may strive to educate its patrons in every other way to the use of its facilities in the less crowded and hence more comfortable morning hours, the hard and solemn fact remains that it suits the comfort and convenience of the average New York woman to shop in the afternoon. And shop in the afternoon she does. She comes into Macy's right after luncheon--although a single glance at the big and crowded restaurant would easily convince you that she often lunches as well as shops in the big red-brick inst.i.tution of Herald Square--and then gets right down to the serious business of shopping.

And at Macy's it _is_ business; always business. The big store at Broadway and Thirty-fourth Street, in recent years at least, has not gone in for shows--for organ and orchestral concerts or recitals or anything of that sort. It has considered that its best shows are always upon its counters. It has had no quarrel with the successful stores that have added entertainment features to the other routine of their operations. It merely has contended that its own method was completely satisfactory to itself. Which, after all, is a position of infinite strength.

"Macy's attractions are its prices!" is an advertising slogan of the house so long sounded now that it has become almost a household phrase to its hundreds of thousands of regular patrons. It is a phrase up to which it has lived, steadily and consistently. And not only has it steadfastly refused to give shows of any sort--save, of course, those wonderful window pageants of other years, which were horses of quite a different color indeed--but it has also refused up to the present time to install such non-merchandise enterprises as manicuring parlors, hair-dressing rooms, barber shops and the like. And this despite the fact that in selling such things as groceries and automobile sundries--to take two specific instances out of several--it has gone considerably beyond the merchandise scope of some of the very largest of its New York compet.i.tors.

"Hundreds of thousands of regular patrons?" you interrupt and repeat. "A hundred thousand people is a whole lot. Until very recently, at least, the population of what would be considered a pretty good-sized American city."

Not long ago, I asked how many people came into Macy's in the pa.s.sing of an average business day. I was promptly told that several times the firm had endeavored to make an actual and systematic count of the folk who pa.s.sed through each of its many entrances, but had never entirely succeeded. Once, of a busy October day, the count up to two o'clock in the afternoon had reached and pa.s.sed the one hundred and twenty thousand mark. At that time each of the great escalators which ascend from the main floor was handling its maximum capacity of 7,400 persons an hour; each of the fourteen public elevators was carrying the full number of pa.s.sengers permitted it by law and the store management; while a host of other folk were doing business upon the ground floor without ever ascending to the fascinating mysteries of the land of Up-Above.

And that was October. If a man who had seen the throng of that pleasant autumn day and thought it well-nigh impossible only had returned to the big store on a December day--say the Sat.u.r.day before Christmas last--he would have thought that three hundred thousand would have been far nearer the mark of the eight and one-half hours. Could more folk have been squeezed through those wide doors and into those broad aisles? It would have seemed not. Even with the aid of a whole corps of special policemen and traffic rules as scientific and as ingenious as those which regulate the vehicular traffic of nearby Fifth Avenue, it was a task of a good half-hour to get within the huge mart; another half-hour to get out again. Certain departments--notably toys--possessed navigation problems of their very own, and other departments, such as refrigerators and other household goods, were comparatively deserted.

The Christmas trade is nothing if not oddly balanced.

Through a store such as this one may wander, _ad libitum_, and find a new surprise at nearly every corner of it. Certainly upon each of its floors. Nor are these to be limited, in any way, to the floors to which the public is ordinarily admitted. Once I remember coming through the eighth floor and suddenly emerging upon a clean, crisply lighted little workshop. At a long bench underneath an atelier-like window three men, fairly well-advanced in years, were working. One was engraving upon silver--the other two upon gla.s.s. The chief of the shop explained to me that in the beginning they were Germans but they had been in Macy's so many, many years that they were today to be cla.s.sed as pretty thoroughly Americanized. One of them had sat at that bench--and the one down in Fourteenth Street that had preceded it before the northward trek to Thirty-fourth Street--for over thirty-two years. The three men were artisans--of the old school and of a sort that seemingly is not bred these days.

"When they are gone I do not know where we shall go to replace them,"

said the superintendent.

"You will have to quit doing this sort of work?" I ventured.

He answered quickly: