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Lord, but it was bringing in the readers, not to mention the advertising dollars. The clearing price for a thousand weight-loss ads targeted to affluent, obese English-speakers was over fifty bucks, as compared with her customary CPM of three bucks a thou. Inside of a week, she'd made enough to buy a car. It was weird being her own circulation and ad-sales department, but it wasn't as hard as she'd worried it might be -- and it was intensely satisfying to have such a nose-to-tail understanding of the economics of her production.
"You should go," Lester told her as she clicked him through her earnings spreadsheet. "Jesus, this is insane. You know that these fatties actually follow me around on the net now, asking me questions in message boards about engineering? The board moderators are asking me to post under an a.s.sumed name. Madame, your public has spoken. There is a dire need for your skills in St Petersburg. Go. They have chandeliers in the subways and caviar on tap. All the blini you can eat. Bear steaks."
She shook her head and slurped at the tea he'd brought her. "You're joking. It's all mafiyeh there. Scary stuff. Besides, I'm covering this beat right now, New Work."
"New Work isn't going anywhere, Suzanne. We'll be here when you get back. And this story is one that needs your touch. They're micro-entrepreneurs solving post-industrial problems. It's the same story you've been covering here, but with a different angle. Take that money and buy yourself a business-cla.s.s ticket to St Petersburg and spend a couple weeks on the job. You'll clean up. They could use the publicity, too -- someone to go and drill down on which clinics are legit and which ones are clip-joints. You're perfect for the gig."
"I don't know," she said. She closed her eyes. Taking big chances had gotten her this far and it would take her farther, she knew. The world was your oyster if you could stomach a little risk.
"Yeah," she said. "Yeah, h.e.l.l yeah. You're totally right, Lester."
"Zasterovyeh!"
"What you said!"
"It's cheers," he said. "You'll need to know that if you're going to make time in Petrograd. Let me go send some email and get you set up. You book a ticket."
And just like that she was off to Russia. Lester insisted that she buy a business-cla.s.s ticket, and she discovered to her bemus.e.m.e.nt that British Airways had about three cla.s.ses above business, presumably with even more exclusive cla.s.ses reserved to royalty and peers of the realm. She luxuriated in fourteen hours of reclining seats and warm peanuts and in-flight connectivity, running a brief videoconference with Lester just because she could. Tjan had sent her a guide to the hotels and she'd opted for the Pribaltiyskaya, a crumbling Stalin-era four-star of spectacular, Vegasesque dimensions. The facade revealed the tragedy of the USSR's unrequited love-affair with concrete, as did the cracks running up the walls of the lobby.
They checked her into the hotel with the nosiest questionnaire ever, a two-pager on government stationary that demanded to know her profession, employer, city of birth, details of family, and so forth. An American businessman next to her at the check-in counter saw her puzzling over it. "Just make stuff up," he said. "I always write that I come from 123 Fake Street, Anytown, California, and that I work as a professional paper-hanger. They don't check on it, except maybe the mob when they're figuring out who to mug. First time in Russia?"
"It shows, huh?"
"You get used to it," he said. "I come here every month on business. You just need to understand that if it seems ridiculous and too bad to be true, it is. They have lots of rules here, but no one follows 'em. Just ignore any unreasonable request and you'll fit right in."
"That's good advice," she said. He was middle-aged, but so was she, and he had nice eyes and no wedding ring.
"Get a whole night's sleep, don't drink the so-called 'champagne' and don't change money on the streets. Did you bring melatonin and modafinil?"
She stared blankly at him. "Drugs?"
"Sure. One tonight to sleep, one in the morning to wake up, and do it again tomorrow and you'll be un-lagged. No booze or caffeine, either, not for the first couple days. Melatonin's over the counter, even in the States, and modafinil's practically legal. I have extra, here." He dug in his travel bag and came up with some generic Walgreens bottles.
"That's OK," she said, handing her credit card to a pretty young clerk. "Thanks, though."
He shook his head. "It's your funeral," he said. "Jet-lag is way worse for you than this stuff. It's over the counter stateside. I don't leave home without it. Anyway, I'm in room 1422. If it's two in the morning and you're staring at the ceiling and regretting it, call me and I'll send some down."
Was he hitting on her? Christ, she was so tired, she could barely see straight. There was no way she was going to need any help getting to sleep. She thanked him again and rolled her suitcase across the cavernous lobby with its gigantic chandeliers and to the elevators.
But sleep didn't come. The network connection cost a fortune -- something she hadn't seen in years -- and the number of worms and probes bouncing off her firewall was astronomical. The connection was slow and frustrating. Come 2AM, she was, indeed, staring at the ceiling.
Would you take drugs offered by a stranger in a hotel lobby? They were in a *Walgreens bottle* for chrissakes. How bad could they be? She picked up the house-phone on the chipped bedstand and punched his hotel room.
"Lo?"
"Oh Christ, I woke you up," she said. "I'm sorry."
"'Sok. Lady from check-in, right? Gimme your room number, I'll send up a melatonin now and a modafinil for the morning. No sweatski."
"Uh," she hadn't thought about giving a strange man her room number. In for a penny, in for a pound. "2813," she said. "Thanks."
"Geoff," he said. "It's Geoff. New York -- upper West Side. Work in health products."
"Suzanne," she said. "Florida, lately. I'm a writer."
"Good night, Suzanne. Pills are en route."
"Good night, Geoff. Thanks."
"Tip the porter a euro, or a couple bucks. Don't bother with rubles."
"Oh," she said. It had been a long time since her last visit overseas. She'd forgotten how much minutiae was involved.
He hung up. She put on a robe and waited. The porter took about fifteen minutes, and handed her a little envelope with two pills in it. He was about fifteen, with a bad mustache and bad skin, and bad teeth that he displayed when she handed him a couple of dollar bills.
A minute later, she was back on the phone.
"Which one is which?"
"Little white one is melatonin. That's for now. My bad."
She saw him again in the breakfast room, loading a plate with hard-boiled eggs, potato pancakes, the ubiquitous caviar, salami, and cheeses. In his other hand he balanced a vat of porridge with strawberry jam and enough dried fruit to keep a parrot zoo happy for a month.
"How do you keep your girlish figure if you eat like that?" she said, settling down at his table.
"Ah, that's a professional matter," he said. "And I make it a point never to discuss bizniz before I've had two cups of coffee." He poured himself a cup of decaf. "This is number two."
She picked her way through her cornflakes and fruit salad. "I always feel like I don't get my money's worth out of buffet breakfasts," she said.
"Don't worry," he said. "I'll make up for you." He pounded his coffee and poured another cup. "Humanity returns," he said, rubbing his thighs. "Marthter, the creature waketh!" he said in high Igor.
She laughed.
"You are really into, uh, *substances*, aren't you?" she said.
"I am a firm believer in better living through chemistry," he said. He pounded another coffee. "Ahhh. Coffee and modafinil are an amazing combo."
She'd taken hers that morning when the alarm got her up. She'd been so tired that it actually made her feel nauseated to climb out of bed, but the modafinil was getting her going. She knew a little about the drug, and figured that if the TSA approved it for use by commercial pilots, it couldn't be that bad for you.
"So, my girlish figure. I work for a firm that has partners here in Petersburg who work on cutting-edge pharma products, including some stuff the FDA is dragging its heels on, despite widespread acceptance in many nations, this one included. One of these is a pill that overclocks your metabolism. I've been on it for a year now, and even though I am a stone calorie freak and pack away five or six thousand calories a day, I don't gain an ounce. I actually have to remember to eat enough so that my ribs don't start showing."
Suzanne watched him gobble another thousand calories. "Is it healthy?"
"Compared to what? Being fat? Yes. Running ten miles a day and eating a balanced diet of organic fruit and nuts? No. But when the average American gets the majority of her calories from soda-pop, 'healthy' is a pretty loaded term."
It reminded her of that talk with Lester, a lifetime ago in the IHOP. Slowly, she found herself telling him about Lester's story.