The Coke Machine Part 24

Bibliography Aaseng, Nathan. The Unsung Heroes: Unheralded People Who Invented Famous Products. The Unsung Heroes: Unheralded People Who Invented Famous Products. Minneapolis: Lerner, 1989. Minneapolis: Lerner, 1989.

Acuff, Daniel S., and Robert H. Reiher. Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children. Chicago: Dearborn, 2005.

Adams, Samuel Hopkins. The Great American Fraud: Articles on the Nostrum Evil and Quacks The Great American Fraud: Articles on the Nostrum Evil and Quacks. New York: P. F. Collier & Son, 1906.

Alinsky, Saul. Rules for Radicals: A Pragmatic Primer for Realistic Radicals Rules for Radicals: A Pragmatic Primer for Realistic Radicals. New York: Vintage, 1989 (orig. pub. 1971).

Allen, Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmans.h.i.+p Made Coca-Cola the Best-Known Product in the World Secret Formula: How Brilliant Marketing and Relentless Salesmans.h.i.+p Made Coca-Cola the Best-Known Product in the World. New York: HarperBusiness, 1994.

American Can Company. Carbonated Beverages in the United States: Historical Review Carbonated Beverages in the United States: Historical Review. Greenwich, CT: American Can Company, 1971.

Armstrong, David, and Elizabeth Metzger Armstrong. The Great American Medicine Show The Great American Medicine Show. New York: Prentice Hall, 1991.

Atkins, Douglas. The Culting of Brands: When Customers Become True Believers. The Culting of Brands: When Customers Become True Believers. New York: Portfolio, 2004. New York: Portfolio, 2004.

Bakan, Joel. The Corporation: The Pathological Pursuit of Profit and Power The Corporation: The Pathological Pursuit of Profit and Power. New York: Simon & Schuster, 2004.

Banerjee, Nantoo. The Real Thing: c.o.ke's b.u.mpy Ride Through India The Real Thing: c.o.ke's b.u.mpy Ride Through India. Kolkata, India: Frontpage, 2009.

Barber, Benjamin R. Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole. New York: W. W. Norton, 2007.

Barlow, Maude. Blue Covenant: The Global Water Crisis and the Coming Battle for the Right to Water Blue Covenant: The Global Water Crisis and the Coming Battle for the Right to Water. New York: New Press, 2007.

Barnet, Richard J., and Ronald E. Muller. Global Reach: The Power of Multinational Corporations Global Reach: The Power of Multinational Corporations . New York: Simon & Schuster, 1974. . New York: Simon & Schuster, 1974.

Beatty, Jack, ed. Colossus: How the Corporation Changed America Colossus: How the Corporation Changed America. New York: Broadway Books, 2001.

Berns, Gregory. Satisfaction: The Science of Finding True Fulfillment Satisfaction: The Science of Finding True Fulfillment. New York: Henry Holt, 2005.

Beyer, Chris H. Coca-Cola Girls: An Advertising Art History. Coca-Cola Girls: An Advertising Art History. Portland, OR: Collectors Press, 2000. Portland, OR: Collectors Press, 2000.

Bhagwati, Jagdish. In Defense of Globalization In Defense of Globalization. New York: Oxford University Press, 2007 (orig. pub. 2004).

Bingham, A. Walker. The Snake Oil Syndrome: Patent Medicine Advertising The Snake Oil Syndrome: Patent Medicine Advertising. Hanover, MA: Christopher, 1994.

Brodsky, Alyn. Benjamin Rush: Patriot and Physician Benjamin Rush: Patriot and Physician. New York: Truman Talley, 2004.

Brown, John Hull. Early American Beverages. Early American Beverages. Rutland, VT: C. E. Tuttle, 1966. Rutland, VT: C. E. Tuttle, 1966.

Brownell, Kelly D., and Katherine Battle Horgen. Food Fight: The Inside Story of the Food Industry, America's Obesity Crisis, and What We Can Do About It Food Fight: The Inside Story of the Food Industry, America's Obesity Crisis, and What We Can Do About It. New York: McGraw-Hill, 2003.

Buckley, Christopher. Thank You for Smoking Thank You for Smoking. New York: Random House, 1994.

Bullock, August. The Secret Sales Pitch: An Overview of Subliminal Advertising The Secret Sales Pitch: An Overview of Subliminal Advertising. San Jose, CA: Norwich, 2004.

Calhoun, Mary. Medicine Show: Conning People and Making Them Like It Medicine Show: Conning People and Making Them Like It. New York: Harper & Row, 1976.

Campbell, William T. Big Beverage Big Beverage. Garden City, NY: Doubleday, 1952.

Campos, Paul. The Obesity Myth: Why America's Obsession with Weight Is Hazardous to Your Health The Obesity Myth: Why America's Obsession with Weight Is Hazardous to Your Health. New York: Gotham Books, 2004.

Candler, Charles Howard. Asa Griggs Candler Asa Griggs Candler. Atlanta: Emory University Press, 1950.

Capparell, Stephanie. The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business. New York: Wall Street Journal Books, 2007.

Cardello, Hank. Stuffed: An Insider's Look at Who's (Really) Making America Fat Stuffed: An Insider's Look at Who's (Really) Making America Fat. New York: HarperCollins, 2009.

Carson, Gerald. One for a Man, Two for a Horse: A Pictorial History, Grave and Comic, of Patent Medicines One for a Man, Two for a Horse: A Pictorial History, Grave and Comic, of Patent Medicines. Garden City, NY: Doubleday, 1961.

Charles, Barbara Fahs, and Robert Staples. Dream of Santa: Haddon Sundblom's Vision Dream of Santa: Haddon Sundblom's Vision. Was.h.i.+ngton, DC: Staples & Charles, 1992.

Clark, Taylor. Starbucked: A Double-Tall Tale of Caffeine, Commerce, and Culture Starbucked: A Double-Tall Tale of Caffeine, Commerce, and Culture. New York: Little, Brown, 2007.

Clarke, Tony. Inside the Bottle: Exposing the Bottled Water Industry Inside the Bottle: Exposing the Bottled Water Industry. Ottawa: Canadian Centre for Policy Alternatives, 2007 (orig. pub. 2005).

Cleland, Alan S., and Albert V. Bruno. The Market Value Process: Bridging Customer and Shareholder Value The Market Value Process: Bridging Customer and Shareholder Value. San Francisco: Jossey-Ba.s.s, 1996.

Copley, Stephen, and Kathryn Sutherland, eds. Adam Smith's Wealth of Nations: New Interdisciplinary Essays Adam Smith's Wealth of Nations: New Interdisciplinary Essays. Manchester, England: Manchester University Press, 1995.

Coppin, Clayton A., and Jack High. The Politics of Purity: Harvey Was.h.i.+ngton Wiley and the Origins of Federal Food Policy. The Politics of Purity: Harvey Was.h.i.+ngton Wiley and the Origins of Federal Food Policy. Ann Arbor: University of Michigan Press, 1999. Ann Arbor: University of Michigan Press, 1999.

Critser, Greg. Fat Land: How Americans Became the Fattest People in the World Fat Land: How Americans Became the Fattest People in the World. Boston: Houghton Mifflin, 2003.

Dalton, Sharron. Our Overweight Children: What Parents, Schools, and Communities Can Do to Control the Fatness Epidemic Our Overweight Children: What Parents, Schools, and Communities Can Do to Control the Fatness Epidemic. Berkeley: University of California Press, 2004.

de Villiers, Marq. Water: The Fate of Our Most Precious Resource Water: The Fate of Our Most Precious Resource. Boston: Houghton Mifflin, 2007.

Dietz, Lawrence. Soda Pop: The History, Advertising, Art and Memorabilia of Soft Drinks in America Soda Pop: The History, Advertising, Art and Memorabilia of Soft Drinks in America. New York: Simon & Schuster, 1973.

Dudley, Steven. Walking Ghosts: Murder and Guerrilla Politics in Colombia Walking Ghosts: Murder and Guerrilla Politics in Colombia. New York: Routledge, 2004.

Dufty, William. Sugar Blues. Sugar Blues. New York: Warner Books, 1976 (orig. pub. 1975). New York: Warner Books, 1976 (orig. pub. 1975).

Elliott, Charles. "Mr. Anonymous": Robert W. Woodruff of Coca-Cola "Mr. Anonymous": Robert W. Woodruff of Coca-Cola. Atlanta: Cherokee, 1982.

Enrico, Roger, and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola Wars The Other Guy Blinked: How Pepsi Won the Cola Wars. Toronto: Bantam, 1986.

Erlbach, Arlene. Soda Pop. Soda Pop. Minneapolis: Lerner, 1994. Minneapolis: Lerner, 1994.

Estes, Ralph. Taking Back the Corporation Taking Back the Corporation. New York: Nation Books, 2005.

Fast, Howard. Being Red Being Red. Boston: Houghton Mifflin, 1990.

Fellner, Kim. Wrestling with Starbucks: Conscience, Capital, Cappuccino Wrestling with Starbucks: Conscience, Capital, Cappuccino. New Brunswick, NJ: Rutgers University Press, 2008.

Fishman, Charles. The Wal-Mart Effect: How the World's Most Powerful Company Really Works-and How It's Transforming the American Economy The Wal-Mart Effect: How the World's Most Powerful Company Really Works-and How It's Transforming the American Economy. New York: The Penguin Press, 2008.

Fox, Stephen. The Mirror Makers: A History of American Advertising and Its Creators The Mirror Makers: A History of American Advertising and Its Creators. Urbana and Chicago: University of Illinois Press, 1997.

Frederick, William C., Corporation, Be Good! The Story of Social Responsibility Corporation, Be Good! The Story of Social Responsibility. Indianapolis: Dog Ear, 2006.

Friedman, Thomas L. The World Is Flat The World Is Flat. New York: Farrar, Straus & Giroux, 2007 (orig. pub. 2005).

Frundt, Henry J. Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala. Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala. New York: Praeger, 1987. New York: Praeger, 1987.

Gatehouse, Mike, and Miguel Angel Reyes. Soft Drink, Hard Labour Soft Drink, Hard Labour. London: Latin American Bureau, 1987.

Gazzaniga, Michael S. The Mind's Past The Mind's Past. Berkeley: University of California Press, 1998.

Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking. New York: Little, Brown, 2005.

Gla.s.sner, Barry. The Gospel of Food: Everything You Think You Know About Food Is Wrong The Gospel of Food: Everything You Think You Know About Food Is Wrong. New York: HarperCollins, 2007.

Goodrum, Charles A., and Helen Dalrymple. Advertising in America: The First 200 Years Advertising in America: The First 200 Years. New York: Harry N. Abrams, 1990.

Graham, Elizabeth Candler, and Ralph Roberts. The Real Ones: Four Generations of the First Family of Coca-Cola The Real Ones: Four Generations of the First Family of Coca-Cola. Fort Lee, NJ: Barricade, 1992.

Greising, David. I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta. San Francisco: John Wiley & Sons, 1998.

Haden-Guest, Anthony. The Paradise Program: Travels Through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and Other World Empires. The Paradise Program: Travels Through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and Other World Empires. New York: William Morrow, 1973. New York: William Morrow, 1973.

Hagstrom, Robert G. The Warren Buffett Way. The Warren Buffett Way. Hoboken, NJ: John Wiley & Sons, 2005. Hoboken, NJ: John Wiley & Sons, 2005.

Haig, Matt. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time Brand Failures: The Truth About the Biggest Branding Mistakes of All Time. London: Kogan Page, 2003.

Haig, Matt. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. London: Kogan Page, 2004. London: Kogan Page, 2004.

Hayden, Tom, ed. The Zapatista Reader The Zapatista Reader. New York: Nation Books, 2001.

Hays, Constance L. The Real Thing: Truth and Power at the Coca-Cola Company The Real Thing: Truth and Power at the Coca-Cola Company. New York: Random House, 2004.

Johnston, David Cay. Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich-and Cheat Everybody Else Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich-and Cheat Everybody Else. New York: Portfolio, 2003.

Kahn, E. J. The Big Drink: An Unofficial History of Coca-Cola The Big Drink: An Unofficial History of Coca-Cola. London: Max Reinhardt, 1960.

Kakabadse, Andrew, and Mette Morsing. Corporate Social Responsibility: Reconciling Aspiration with Application Corporate Social Responsibility: Reconciling Aspiration with Application. Houndmills, England: Palgrave Macmillan, 2006.

Kamdar, Mira. Planet India: How the Fastest-Growing Democracy Is Transforming America and the World Planet India: How the Fastest-Growing Democracy Is Transforming America and the World. New York: Scribner, 2007.

Kaufman, Francine R. Diabesity: The Obesity-Diabetes Epidemic That Threatens America-and What We Must Do to Stop It Diabesity: The Obesity-Diabetes Epidemic That Threatens America-and What We Must Do to Stop It. New York: Bantam, 2005.

Kay, Ira T. CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War. Boca Raton, FL: St. Lucie Press, 1998.

Kelly, Marjorie. The Divine Right of Capitalism: Dethroning the Corporate Aristocracy The Divine Right of Capitalism: Dethroning the Corporate Aristocracy. San Francisco: Barrett-Koehler, 2003 (orig. pub. 2001).

Kennedy, Allan A. The End of Shareholder Value The End of Shareholder Value. Cambridge, MA: Perseus, 2002.

Kirk, Robin. More Terrible Than Death: Ma.s.sacres, Drugs, and America's War in Colombia More Terrible Than Death: Ma.s.sacres, Drugs, and America's War in Colombia. New York: Public Affairs, 2003.

Klein, Naomi. Fences and Windows: Dispatches from the Front Lines of the Globalization Debate Fences and Windows: Dispatches from the Front Lines of the Globalization Debate. New York: Picador, 2002.

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies No Logo: Taking Aim at the Brand Bullies. New York: Picador, 1999.

Korten, David. The Post-Corporate World: Life After Capitalism The Post-Corporate World: Life After Capitalism. West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1999.

Korten, David. When Corporations Rule the World When Corporations Rule the World. West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1995.

Kotler, Philip, and Nancy Lee. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons, 2005.

Kuisel, Richard. Seducing the French: The Dilemma of Americanization Seducing the French: The Dilemma of Americanization. Berkeley: University of California Press, 1993.

Lodge, George, and Craig Wilson. A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy. Princeton, NJ: Princeton University Press, 2006.

Lofland, Cheryl Harris. The National Soft Drink a.s.sociation: A Tradition of Service The National Soft Drink a.s.sociation: A Tradition of Service. Was.h.i.+ngton, DC: National Soft Drink a.s.sociation, 1986.

Lopez, Ann Aurelia. The Farmworkers' Journey The Farmworkers' Journey. Berkeley: University of California Press, 2007.

Louis, J. C., and Harvey Yazijian. The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc. New York: Everest House, 1980.

Ludwig, David. Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World. New York: Houghton Mifflin, 2007.

Martin, John D., and J. William Petty. Value Based Management: The Corporate Response to the Shareholder Movement Value Based Management: The Corporate Response to the Shareholder Movement. Boston: Harvard Business School Press, 2000.

Martin, Milward W. Twelve Full Ounces: The Story of Pepsi-Cola. Twelve Full Ounces: The Story of Pepsi-Cola. New York: Holt, Rinehart and Winston, 1962. New York: Holt, Rinehart and Winston, 1962.

Maupin, Melissa. The Story of Coca-Cola. The Story of Coca-Cola. Mankato, MN: Smart Apple Media, 2000. Mankato, MN: Smart Apple Media, 2000.

McQueen, Humphrey. The Essence of Capitalism: The Origins of Our Future The Essence of Capitalism: The Origins of Our Future. Montreal: Black Rose Books, 2003.

Mentinis, Mihalis. Zapatistas: The Chiapas Revolt and What It Means for Radical Politics Zapatistas: The Chiapas Revolt and What It Means for Radical Politics. London: Pluto, 2006 Michaels, David. Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health. Oxford, England: Oxford University Press, 2008.

Mintz, Stanley W. Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past. Boston: Beacon, 1996.

Montague, Read. Why Choose This Book? How We Make Decisions. Why Choose This Book? How We Make Decisions. New York: Dutton, 2006. New York: Dutton, 2006.

Mooney, Chris. The Republican War on Science The Republican War on Science. New York: Basic Books, 2005.

Nash, June. In the Eyes of the Ancestors: Belief and Behavior in a Maya Community In the Eyes of the Ancestors: Belief and Behavior in a Maya Community. New Haven, CT, and London: Yale University Press, 1970.

Nestle, Marion. Food Politics: How the Food Industry Influences Health and Nutrition Food Politics: How the Food Industry Influences Health and Nutrition. Berkeley and Los Angeles: University of California Press, 2007 (orig. pub. 2002).

Nownes, Anthony J. Pressure and Power: Organized Interests in American Politics Pressure and Power: Organized Interests in American Politics. Boston: Houghton Mifflin, 2001.

Ogilvy, David. Confessions of an Advertising Man. Confessions of an Advertising Man. New York: Atheneum, 1980 (orig. pub. 1963). New York: Atheneum, 1980 (orig. pub. 1963).

Ogilvy, David. Ogilvy on Advertising Ogilvy on Advertising. New York: Crown, 1983.

Okie, Susan. Fed Up: Winning the War Against Childhood Obesity Fed Up: Winning the War Against Childhood Obesity. Was.h.i.+ngton, DC: Joseph Henry, 2005.