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24. Donald Katz, Donald Katz, Just Do It: The Nike Spirit in the Corporate World Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams Media Corporation, 1994), 25. (Holbrook: Adams Media Corporation, 1994), 25.
25. "In the Super Bowl of Sport Stuff, the Winning Score is $2 Billion," "In the Super Bowl of Sport Stuff, the Winning Score is $2 Billion," New York Times New York Times, February 11, 1996, Section 8, 9.
26. John Heilemann, "All Europeans Are Not Alike," John Heilemann, "All Europeans Are Not Alike," New Yorker New Yorker, 28 April & 5 May 1997, 175.
27. "Variations: A Cover Story," "Variations: A Cover Story," New York Times Magazine New York Times Magazine, 13 December 1998, 124.
28. Report on Business Magazine, World in 1997 Report on Business Magazine, World in 1997.
29. Business Week Business Week, 22 December 1997.
30. Sam I. Hill, Jack McGrath and Sandeep Dayal, "How to Brand Sand," Sam I. Hill, Jack McGrath and Sandeep Dayal, "How to Brand Sand," Strategy & Business Strategy & Business, Second Quarter 1998.
31. Peters, Peters, The Circle of Innovation The Circle of Innovation, 337.
Chapter Two: The Brand Expands.
1. Business Week Business Week, 24 May 1999, and Wall Street Journal Wall Street Journal, 12 February 1999.
2. Matthew P. McAllister, Matthew P. McAllister, The Commercialization of American Culture The Commercialization of American Culture (Thousand Oaks: Sage, 1996), 177. (Thousand Oaks: Sage, 1996), 177.
3. Ibid., 221. Ibid., 221.
4. Wall Street Journal Wall Street Journal, 12 February 1999.
5. Lesa Ukman, "a.s.sertions," Lesa Ukman, "a.s.sertions," IEG Sponsors.h.i.+p Report IEG Sponsors.h.i.+p Report, 22 December 1997, 2.
6. Advertising Age Advertising Age, 28 September 1998.
7. "Old-fas.h.i.+oned Town Sours on Candymaker's New Pitch," "Old-fas.h.i.+oned Town Sours on Candymaker's New Pitch," Wall Street Journal Wall Street Journal, 6 October 1997, A1.
8. Gloria Steinem, "s.e.x, Lies & Advertising," Gloria Steinem, "s.e.x, Lies & Advertising," Ms Ms., July/August 1990.
9. "Chrysler Drops Its Demand for Early Look at Magazines," "Chrysler Drops Its Demand for Early Look at Magazines," Wall Street Journal Wall Street Journal, 15 October 1997.
10. Independent Independent, 5 January 1996, 1, and Evening Standard Evening Standard, 5 January 1996, 12; and Andrew Blake, "Listen to Britain," in Buy This Book Buy This Book, edited by Mica Nava, Andrew Blake, lain MacRury and Barry Richards (London: Routledge, 1997), 224.
11. Sat.u.r.day Night Sat.u.r.day Night, July/August 1997, 4351.
12. "MTV Man Warns about Branding," "MTV Man Warns about Branding," Globe and Mail Globe and Mail, 19 June 1998, B21.
13. "Sing a Song of Selling," "Sing a Song of Selling," Business Week Business Week, 24 May 1999.
14. Michael J. Wolf, Michael J. Wolf, The Entertainment Economy The Entertainment Economy (New York: Times Books, 1999), 66. (New York: Times Books, 1999), 66.
15. Interview aired on Citytv's Interview aired on Citytv's New Music New Music "Smokes and Booze" special on 22 February 1997. "Smokes and Booze" special on 22 February 1997.
16. Interview aired on Citytv's Interview aired on Citytv's New Music New Music on 9 September 1995. on 9 September 1995.
17. Kyle Stone, "Promotion Commotion," Kyle Stone, "Promotion Commotion," Report on Business Magazine Report on Business Magazine, December 1997, 102.
18. Ann Powers, "Everything and the Girl," Ann Powers, "Everything and the Girl," Spin Spin, November 1997, 74.
19. Wolf, Wolf, The Entertainment Economy The Entertainment Economy, 29.
20. "And the Brand Played On," "And the Brand Played On," Elm Street Elm Street, April 1999.
21. "Star Power, Star Brands," "Star Power, Star Brands," Forbes Forbes, 22 March 1999.
22. Willigan, "High-Performance Marketing," 94. Willigan, "High-Performance Marketing," 94.
23. Katz, Katz, Just Do It Just Do It, 8.
24. New York Times New York Times, 20 December 1997, A1.
25. Katz, Katz, Just Do It Just Do It, 284.
26. Ibid., 34, 231. Ibid., 34, 231.
27. Ibid., 3031. Ibid., 3031.
28. Ibid., 36, 119. Ibid., 36, 119.
29. Ibid., 233. Ibid., 233.
30. Ibid., 24. Ibid., 24.
31. Ibid., 24. Ibid., 24.
32. "Michael Jordan's Full Corporate Press," "Michael Jordan's Full Corporate Press," Business Week Business Week, 7 April 1997, 44.
33. Katz, Katz, Just Do It Just Do It, 35.
34. "s.p.a.ce Jam Turning Point for Warner Bros., Jordan," "s.p.a.ce Jam Turning Point for Warner Bros., Jordan," Advertising Age Advertising Age, 28 October 1996, 16.
35. "Merchandise Upstages Box Office," "Merchandise Upstages Box Office," Wall Street Journal Wall Street Journal, 24 September 1996.
36. "Armchair Adventures," "Armchair Adventures," Globe and Mail Globe and Mail, 11 January 1999, C12.
37. Katz, Katz, Just Do It Just Do It, 82.
38. Roy F. Fox, "Manipulated Kids: Teens Tell How Ads Influence Them," Roy F. Fox, "Manipulated Kids: Teens Tell How Ads Influence Them," Educational Leaders.h.i.+p Educational Leaders.h.i.+p, September 1995, 77.
Chapter Three: Alt. Everything.
1. Mean Fiddler promotional material obtained by author. Mean Fiddler promotional material obtained by author.
2. "Woodstock at 25" (editorial), "Woodstock at 25" (editorial), San Francisco Chronicle San Francisco Chronicle, 14 August 1994, 1.
3. "Hits replace jingles on TV Commercials," "Hits replace jingles on TV Commercials," Globe and Mail Globe and Mail, 29 November 1997.
4. Robert Goldman and Stephen Papson, Robert Goldman and Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising Sign Wars: The Cluttered Landscape of Advertising (New York: Guilford Press, 1996), 43. (New York: Guilford Press, 1996), 43.
5. Greater Baton Rouge Business Report Greater Baton Rouge Business Report, 28 June 1994, 30. Decoteau is co-owner of the store Serape in Baton Rouge.
6. Eric Ransell, "IBM's Gra.s.sroots Revival," Eric Ransell, "IBM's Gra.s.sroots Revival," Fast Company Fast Company, October/November 1997, 184.
7. Campaign Campaign, 30 May 1997.
8. USA Today USA Today, 4 September 1996.
9. "Levi's Blues," "Levi's Blues," New York Times Magazine New York Times Magazine, 21 March 1998.
10. "Job t.i.tles of the Future," "Job t.i.tles of the Future," Fast Company Fast Company, October/November 1997, 54.
11. Marc Gunther, "This Gang Controls Your Kids' Brains," Marc Gunther, "This Gang Controls Your Kids' Brains," Fortune Fortune, 27 October 1997.
12. Ibid. Ibid.
13. Robert Sullivan, "Style Stalker," Robert Sullivan, "Style Stalker," Vogue Vogue, November 1997, 182, 18788.
14. Janine Lopiano-Misdom and Joanne De Luca, Janine Lopiano-Misdom and Joanne De Luca, Street Trends: How Today's Alternative Youth Cultures are Creating Tomorrow's Mainstream Markets Street Trends: How Today's Alternative Youth Cultures are Creating Tomorrow's Mainstream Markets (New York: HarperCollins Business, 1997), 11. (New York: HarperCollins Business, 1997), 11.
15. Norman Mailer, "The Faith of Graffiti," Norman Mailer, "The Faith of Graffiti," Esquire Esquire, May 1974, 77.
16. "Off the Street...," "Off the Street...," Vogue Vogue, April 1994, 337.
17. Lopiano-Misdom and De Luca, Lopiano-Misdom and De Luca, Street Trends Street Trends, 37.
18. Erica Lowe, "Good Rap? Bad Rap? Run-DMC Pushes Rhyme, Not Crime," Erica Lowe, "Good Rap? Bad Rap? Run-DMC Pushes Rhyme, Not Crime," San Diego Union-Tribune San Diego Union-Tribune, 18 June 1987, E-13.
19. Christopher Vaughn, "Simmons' Rush for Profits," Christopher Vaughn, "Simmons' Rush for Profits," Black Enterprise Black Enterprise, December 1992, 67.
20. Lisa Williams, "Smaller Athletic Firms Pleased at Super Show; Shoe Industry Trade Show," Lisa Williams, "Smaller Athletic Firms Pleased at Super Show; Shoe Industry Trade Show," Footwear News Footwear News, 16 February 1987, 2.
21. Advertising Age Advertising Age, 28 October 1996.
22. Josh Feit, "The Nike Psyche," Josh Feit, "The Nike Psyche," Willamette Week Willamette Week, 28 May 1997.
23. Tommy Hilfiger 1997 Annual Report Tommy Hilfiger 1997 Annual Report.
24. Paul Smith, "Tommy Hilfiger in the Age of Ma.s.s Customization," in Paul Smith, "Tommy Hilfiger in the Age of Ma.s.s Customization," in No Sweat: Fas.h.i.+on, Free Trade, and the Rights of Garment Workers No Sweat: Fas.h.i.+on, Free Trade, and the Rights of Garment Workers, edited by Andrew Ross (New York: Verso, 1997), 253.
25. Nina Munk, "Girl Power," Nina Munk, "Girl Power," Fortune Fortune, 8 December 1997, 137.
26. "Old Navy Anchors Micro-Radio Billboard," "Old Navy Anchors Micro-Radio Billboard," Chicago Sun-Times Chicago Sun-Times, 28 July 1998.
27. Editorial, Editorial, Hermenaut # 10: Popular Culture Hermenaut # 10: Popular Culture, 1995.
28. Nick Compton, "Who Are the Plastic Palace People?" Nick Compton, "Who Are the Plastic Palace People?" Face Face, June 1996, 11415.
29. Lopiano-Misdom and De Luca, Lopiano-Misdom and De Luca, Street Trends Street Trends, 89.
30. Ibid., 110. Ibid., 110.
31. James Hibberd, "Bar Hopping with the Bud Girls," James Hibberd, "Bar Hopping with the Bud Girls," Salon Salon, 1 February 1999.
32. Business Week Business Week, 12 April 1996.
33. Hype! Hype!, Doug Pray, 1996.
34. Susan Sontag, "Notes on Camp," in Susan Sontag, "Notes on Camp," in Against Interpretation Against Interpretation, edited by Susan Sontag (New York: Anchor Books, 1986), 275.
35. Ibid., 283. Ibid., 283.
36. Ibid., 288. Ibid., 288.
37. Globe and Mail Globe and Mail, 22 November 1997.
38. Women's Wear Daily Women's Wear Daily, 7 November 1997.
Chapter Four: The Branding of Learning.
1. Myers, Myers, Adbas.h.i.+ng Adbas.h.i.+ng, 151.
2. Wall Street Journal Wall Street Journal, 24 November 1998.
3. "A La Carte Service in the School Lunch Program," fact sheet prepared for Subway by Giuffrida a.s.sociates, Was.h.i.+ngton, D.C. "A La Carte Service in the School Lunch Program," fact sheet prepared for Subway by Giuffrida a.s.sociates, Was.h.i.+ngton, D.C.
4. Wall Street Journal Wall Street Journal, 15 September 1997.
