No Logo Part 17

70. "Executive Excess '98: Fifth Annual Executive Compensation Survey" (Boston: United for a Fair Economy), 23 April 1998. "Executive Excess '98: Fifth Annual Executive Compensation Survey" (Boston: United for a Fair Economy), 23 April 1998.

71. Globe and Mail Globe and Mail, "Report On Business," 21 April 1998.

72. Jennifer Reingold, "Executive Pay," Jennifer Reingold, "Executive Pay," Business Week Business Week, 20 April 1998, 6470.

73. From "Corporate Success, Social Failure, Corporate Credibility," a speech given to the Canadian Club of Toronto, 23 February 1998. From "Corporate Success, Social Failure, Corporate Credibility," a speech given to the Canadian Club of Toronto, 23 February 1998.

Chapter Eleven: Breeding Disloyalty.

1. Keffo, editorial, Keffo, editorial, Temp Slave Temp Slave, Issue 11.

2. "A Wake-up Call for Business," "A Wake-up Call for Business," Business Week Business Week, 1 September 1997, 2627.

3. World Development Movement, "Corporate Giants: Their grip on the world's economy." The 5 percent of world employment relates to both direct and indirect employment (73 million, or two-thirds, are directly employed). This figure comes from the United Nations Research Inst.i.tute for Social Development (UNRISD), occasional paper no. 5, written by Eric Kolodner. Figure on percentage of world's productive a.s.sets comes from the UNCTAD's 1994 World Investment Report. World Development Movement, "Corporate Giants: Their grip on the world's economy." The 5 percent of world employment relates to both direct and indirect employment (73 million, or two-thirds, are directly employed). This figure comes from the United Nations Research Inst.i.tute for Social Development (UNRISD), occasional paper no. 5, written by Eric Kolodner. Figure on percentage of world's productive a.s.sets comes from the UNCTAD's 1994 World Investment Report.

4. "Global 500," "Global 500," Fortune Fortune, 29 July 1991 and 3 August 1998. Companies are ranked by revenue.

5. Challenger, Gray & Christmas and the U.S. Bureau of Labor Statistics, 1999. Challenger, Gray & Christmas and the U.S. Bureau of Labor Statistics, 1999.

6. "UNCTAD Sounds Warning on Globalization," UNCTAD press release, 11 September 1997. "UNCTAD Sounds Warning on Globalization," UNCTAD press release, 11 September 1997.

7. "Poverty Amid Consumer Affluence," UN Human Development Report 1998 press release, 9 September 1998. "Poverty Amid Consumer Affluence," UN Human Development Report 1998 press release, 9 September 1998.

8. Aaron Bernstein, "The Wage Squeeze," Aaron Bernstein, "The Wage Squeeze," Business Week Business Week, 17 July 1995, 5462.

9. Bertrand Russell, Bertrand Russell, Ideas and Beliefs of the Victorians: An historic revaluation of the Victorian Age Ideas and Beliefs of the Victorians: An historic revaluation of the Victorian Age (London: Sylvan Press, 1949), 20. (London: Sylvan Press, 1949), 20.

10. When Alan Greenspan commented that the rate of growth could not continue without, eventually, a corresponding increase in wages, When Alan Greenspan commented that the rate of growth could not continue without, eventually, a corresponding increase in wages, The Wail Street Journal The Wail Street Journal responded: "At the moment, the share of total gross domestic product that businesses keep is at a three-decade high of about 10 percent, while the portion going to workers has slipped somewhat in recent years to 58 percent. Changing that balance could be healthy for the economy, putting more money in the hands of consumers and dampening the possibility of social unrest." responded: "At the moment, the share of total gross domestic product that businesses keep is at a three-decade high of about 10 percent, while the portion going to workers has slipped somewhat in recent years to 58 percent. Changing that balance could be healthy for the economy, putting more money in the hands of consumers and dampening the possibility of social unrest."

11. J. Walker Smith and Ann Clurman, J. Walker Smith and Ann Clurman, Rocking the Ages: The Yankelovich Report on Generational Marketing Rocking the Ages: The Yankelovich Report on Generational Marketing (New York: HarperCollins, 1997), 102. (New York: HarperCollins, 1997), 102.

12. American Demographics American Demographics, May 1996.

13. Business Week Business Week, 3 November 1997.

14. Debbie Goad, "h.e.l.lo, My Name Is Temp 378," Debbie Goad, "h.e.l.lo, My Name Is Temp 378," Temp Slave Temp Slave, Issue 10, 6.

15. Steven Greenhouse, New York Times Service, printed in Steven Greenhouse, New York Times Service, printed in International Herald Tribune International Herald Tribune, 31 March 1998, 1.

16. Helm, "Microsoft Testing Limits..." Helm, "Microsoft Testing Limits..."

17. Greenhouse, New York Times Service. The worker quoted is Rebecca Hughes, who edited CD-ROMs at Microsoft as a permatemp for three years. Greenhouse, New York Times Service. The worker quoted is Rebecca Hughes, who edited CD-ROMs at Microsoft as a permatemp for three years.

18. Charles Handy, Charles Handy, The Hungry Spirit The Hungry Spirit (London: Hutchinson, 1997), 7071. (London: Hutchinson, 1997), 7071.

19. Hal Niedzviecki, "Stupid Jobs Are Good to Relax With," Hal Niedzviecki, "Stupid Jobs Are Good to Relax With," This Magazine This Magazine, January/February 1998, 1619.

Chapter Twelve: Culture Jamming.

1. Personal interview. Personal interview.

2. Saul D. Alinsky, Saul D. Alinsky, Rules for Radicals: A Pragmatic Primer for Realistic Radicals Rules for Radicals: A Pragmatic Primer for Realistic Radicals (Random House: New York, 1971), 152. (Random House: New York, 1971), 152.

3. Personal interview. Many adbusters I interviewed chose to remain anonymous. Personal interview. Many adbusters I interviewed chose to remain anonymous.

4. Personal interview. Personal interview.

5. Mary Kuntz, "Is Nothing Sacred," Mary Kuntz, "Is Nothing Sacred," Business Week Business Week, 18 May 1998, 13037.

6. Ibid. Ibid.

7. Personal interview. Personal interview.

8. Personal interview. Personal interview.

9. Katz, Katz, Just Do It Just Do It, 39.

10. New York Times New York Times, 4 April 1990, B1. DeWitt F. Helm Jr., president of the a.s.sociation of National Advertisers, called the whitewas.h.i.+ng over cigarette and alcohol ads by church groups "vigilante censors.h.i.+p."

11. Alison Fahey, "Outdoor Feels the Drought," Alison Fahey, "Outdoor Feels the Drought," Advertising Age Advertising Age, 6 August 1990, 3.

12. "The Greatest Taste Around," "The Greatest Taste Around," Dispepsi Dispepsi, Negativland, 1997.

13. "Soda Pop," "Soda Pop," Entertainment Weekly Entertainment Weekly, 26 September 1997.

14. Susan J. Douglas, Susan J. Douglas, Where the Girls Are Where the Girls Are (Times Books: New York, 1994), 227. (Times Books: New York, 1994), 227.

15. Personal interview. Personal interview.

16. Stephanie Strom, "Billboard Owners Switching, Not Fighting," Stephanie Strom, "Billboard Owners Switching, Not Fighting," New York Times New York Times, 4 April 1990, B1.

17. Steinem, "s.e.x, Lies & Advertising." Steinem, "s.e.x, Lies & Advertising."

18. Personal interview. Personal interview.

19. John Seabrook, "The Big Sellout," John Seabrook, "The Big Sellout," New Yorker New Yorker, 20 & 27 October 1997, 18295.

20. Bob Paquin, "E-Guerrillas in the Mist," Bob Paquin, "E-Guerrillas in the Mist," Ottawa Citizen Ottawa Citizen, 26 October 1998.

21. Personal interview. Personal interview.

22. Manifesto produced by Earth First! in Brighton, England. Manifesto produced by Earth First! in Brighton, England.

23. Guerrilla Shots Guerrilla Shots 1, no. 1. 1, no. 1.

24. Carrie McLaren, "Advertising the Uncommercial," Carrie McLaren, "Advertising the Uncommercial," Escandola Escandola, published by Matador Records, November 1995.

25. Jim Boothroyd, "ABC Opens the Door," Jim Boothroyd, "ABC Opens the Door," Adbusters Adbusters, Winter 1998, 5354.

26. Personal interview. Personal interview.

27. Mitchel Raphael, "Corporate Perversion," Mitchel Raphael, "Corporate Perversion," Toronto Star Toronto Star, 7 February 1998, M1.

28. Doug Saunders, "One Person's Audio Debris Is Another's Musical Treasure," Doug Saunders, "One Person's Audio Debris Is Another's Musical Treasure," Globe and Mail Globe and Mail, 25 September 1997, C5.

29. Barnaby Marshall, "Negativland: Mark Hosler on the Ad a.s.sault," Barnaby Marshall, "Negativland: Mark Hosler on the Ad a.s.sault," s.h.i.+ft s.h.i.+ft on-line, 22. on-line, 22.

30. Time Time, 17 November 1997.

31. Advertising Age Advertising Age, 18 November 1996.

32. Lopiano-Misdom and De Luca, Lopiano-Misdom and De Luca, Street Trends Street Trends, 2728.

33. "Anarchy in the U.K.," "Anarchy in the U.K.," Times Times (London), 16 May 1998. (London), 16 May 1998.

34. Martin Espada, Martin Espada, Zapata's Disciple Zapata's Disciple (Boston: South End Press, 1998). (Boston: South End Press, 1998).

35. "Nader Nixes Nike $25K Run," "Nader Nixes Nike $25K Run," Was.h.i.+ngton Post Was.h.i.+ngton Post, 13 May 1999.

36. Wilson Bryan Key, Wilson Bryan Key, Subliminal Seduction Subliminal Seduction (New York: Penguin, 1973), 7. (New York: Penguin, 1973), 7.

37. James Twitch.e.l.l, James Twitch.e.l.l, Adcult USA: The Triumph of Advertising in American Culture Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996), 12. (New York: Columbia University Press, 1996), 12.

38. The term "creative psychiatry" comes from a speech made by Columbia journalism professor Walter B. Pitkin to the 1933 convention of the a.s.sociation of National Advertisers. The term "creative psychiatry" comes from a speech made by Columbia journalism professor Walter B. Pitkin to the 1933 convention of the a.s.sociation of National Advertisers.

39. Rorty, Rorty, Our Master's Voice Our Master's Voice, 38283.

40. Ibid. Ibid.

41. C.B. Larrabee, "Mr. Schlink," C.B. Larrabee, "Mr. Schlink," Printer's Ink Printer's Ink, 11 January 1934, 10.

Chapter Thirteen: Reclaim the Streets.

1. John Jordan, "The Art of Necessity: The Subversive Imagination of Anti-Road Protest and Reclaim the Streets," in John Jordan, "The Art of Necessity: The Subversive Imagination of Anti-Road Protest and Reclaim the Streets," in DiY Culture: Party & Protest in Nineties Britain DiY Culture: Party & Protest in Nineties Britain, edited by George McKay (London: Verso, 1998).

2. Ibid. Ibid.

3. Ibid. Ibid.

4. Ibid. Ibid.

5. RTS agitprop. RTS agitprop.

6. Personal interview. Personal interview.

7. Mixmag Mixmag, no. 73, June 1997, 101.

8. A Liverpool dock worker quoted in A Liverpool dock worker quoted in Do or Die Do or Die, no. 6, 9.

9. Daily Telegraph Daily Telegraph, 14 April 1997.

10. Express Express, 13 April 1997.

11. Personal interview. Personal interview.

12. RTS Sydney official report. RTS Sydney official report.

13. Both quotations come from the Both quotations come from the SchNEWS SchNEWS report of the event. report of the event.

14. San Francisco Weekly San Francisco Weekly, 27 May 1998.

15. This list of cities represents everyone who tried to plan a street party. Not everyone was successful and there were a few last-minute cancellations. This list of cities represents everyone who tried to plan a street party. Not everyone was successful and there were a few last-minute cancellations.

Chapter Fourteen: Bad Mood Rising.

1. From an interview conducted by Oxblood Ruffin of the hacker group Cult of the Dead Cow. Authenticity of the interview confirmed with source. From an interview conducted by Oxblood Ruffin of the hacker group Cult of the Dead Cow. Authenticity of the interview confirmed with source.

2. "Derr Pied!" Biotic Baking Brigade press release, 10 March 1999. "Derr Pied!" Biotic Baking Brigade press release, 10 March 1999.

3. "Entarteurs Take Note: Custard Wins Test of Best Pies for Throwing," "Entarteurs Take Note: Custard Wins Test of Best Pies for Throwing," Wall Street Journal Wall Street Journal, 26 May 1999.

4. Kitty Krupat, "From War Zone to Free Trade Zone," in Kitty Krupat, "From War Zone to Free Trade Zone," in No Sweat No Sweat, 56.

5. "Toy Story," "Toy Story," Dateline Dateline, NBC, 17 December 1996.