Almighty Game Designer Chapter 9

Qiu Hengyang didn't mind it. When the audience's laughter subsided, he continued: "The last question is about the advertising bar on the gameover screen." 

"Lots of game designers who are just getting started have a problem, that is, they don't pay attention to the profitability of the game. They don't take it into consideration at the beginning of the design."

"For example, the game 《Hunter Island》 is the second place work. It is a relatively mature adventure game, but the designer also does not consider the profit method. This is a shortcoming in my opinion." 

"It's not that you have designed a game and you have succeeded. Just like making a movie, your movie scores very high, but after the release, the box office is bleak, which is not a success." 

"If you don't think about a particular way of getting profits, then your game can only be displayed in the app store and sold at a more general price."

"We a.s.sume that the price of 《Hunter Island》 is 10 yuan. There are currently 330 recommendations. Let us a.s.sume that 80% of the 330 people are willing to pay for this game – this ratio is already high. – Then the profit of 《Hunter Island》 is 2,640." 

"Looking back, let's take a look at 《Flappy Bird》. If it also chooses to get profit by making the number of people who are willing to pay purchase in game, then I can a.s.sert that it will become a very failed product."

"But it's clear that the designer has taken this into consideration. He has set the profitability of 《Flappy Bird》 to be free to download and charge ad slot. This is a very clever and fits well with the features of the game itself."

"The total game duration for each player is 349 hours, and we a.s.sume that players die every 10 seconds on average – this value is already high, and most people can't keep it up for even three seconds." 

"Then, the total number of deaths for players is 125,640, so within an hour of the demo, the ads will popped up 120,000 times in the game."

"And, everyone notices that the target of these advertis.e.m.e.nts is very clear, because the game 《Flappy Bird》 is definitely for mobile game users, and they are high-quality users, because the players who can stick to playing it are very patient."

"So, if I'm another mobile game designer, I would consider buying this ad slot. We a.s.sume that every 30 ads in 《Flappy Bird》 will attract one player, and every ten real players will generate one. Well, my revenue from advertising on 《Flappy Bird》 is 418.8 times."

"If the consumption is 10 yuan per time, then the profit of advertising on 《Flappy Bird》 is 4,188 yuan, and I will at least be willing to invest 3,000 yuan to buy this advertising slot – this already exceeds 《Hunter Island》."

"There is one more thing to pay attention to. 《Hunter Island》 uses a single purchase method. Players who like this type of game are originally few, and they won't buy it for the second time, so its subsequent profitability is very weak."

"But 《Flappy Bird》, because of its virus-like strong diffusion characteristics, its users are likely to show explosive growth, and the ad slot can be replaced regularly, sell to me this month, sell to him next month, so as a result, the subsequent profit of the game is guaranteed."

"So, the profitability gap of the two games 《Flappy Bird》 and 《Hunter Island》 is actually very big!" 

"These are the factors that I think 《Flappy Bird》 will succeed. The most critical point is that the author fused all these points together and basically made every decision right, which surprised me the most!

"To be honest, if you give me 6MB of resources and let me make a game that can surpa.s.s 《Flappy Bird》 in terms of profitability, I can only say that I can't do it."

"I have finished my review, Host." 

Qiu Hengyang turned off the microphone, indicating that the host can continue the next step. 

The audience was a little bit speechless, was that too much?

He can't do this even with 6MB resources? Doesn't that mean that the author's level is already higher than a B-level game designer? Business flattery should also follow the Basic Law?

However, what Qiu Hengyang said is justified and well-a.n.a.lyzed. Many viewers followed Qiu Hengyang's ideas for a moment. Indeed, the game 《Flappy Bird》 seems simple, but there are actually many details! 

Obviously, this No. 7 designer has planned all aspects of the game from the very beginning, moderate self-abuse + ranking display show off + advertising position profit, this is indeed a very high-achieving game, and it can really make money!

As the saying goes, the professional can see what the amateur can't, after Qiu Hengyang's comment, most of the audience also think that the game 《Flappy Bird》 is not so simple as it looks.

Chen Mo unscrewed the mineral water bottle and took a sip. He couldn't help but look at  Qiu Hengyang.

In fact, Qiu Hengyang's data on the profitability of advertising s.p.a.ce is basically self-made. Obviously, he has not thoroughly studied this aspect of the data, which also shows that designers of this era do not pay much attention to this.

According to his previous life data, 《Flappy Bird》 has more than 50 million downloads. The designer, Ha Dong, can get $50,000 per day through the in-app advertising, which is nearly 300,000 yuan. 

According to the banner advertising standard at that time, the ads revenue per thousand display was only about $0.15, which is roughly equivalent to one yuan. In other words, the previous 《Flappy Bird》 will display more than 300 million advertis.e.m.e.nts every day.

If you calculate it for 1 yuan per thousand display, then 150,000 ad display by Chen Mo's 《Flappy Bird》 is roughly equivalent to 120 yuan.

Even if it is replaced by a more expensive plug-in ads, even if  it is ten times higher, it will only be 1200 yuan. Qiu Hengyang is obviously overestimated. 

However, Qiu Hengyang is right to say that the biggest advantage of this game is the explosive diffusion speed. Especially after Chen Mo added networking and ranking features, its diffusion speed will be further improved. This guarantee the fundamentals of profitability.

However, Chen Mo is definitely not going to correct Qiu Hengyang's statement. He feels so lucky and happy.

Chen Mo knows very well that Qiu Hengyang worked so hard to be in favor of Chen Mo and the champions.h.i.+p of the compet.i.tion was for sure his. 

Moreover, Qiu Hengyang can a.n.a.lyze so many things and even calculate his approximate income after only one hour trial. It seems to Chen Mo that Qiu Hengyang's level is very outstanding, compared with the other 2 judges. It is obvious that Qiu Hengyang's level can rub s.h.i.+ Huazhe and Lin Hai to the ground.

The world still has genius, not all of them are mediocre like s.h.i.+ Huazhe.

s.h.i.+ Huazhe's face does not look good, Qiu Hengyang's a.n.a.lysis is basically like slapping s.h.i.+ Huazhe's face,  there is no reason that he will feel good. 

The two judges, one devalued 《Flappy Bird》 to nothing, and the other held it up to the heaven. Obviously only one person of the two is correct, and now, most of the audience are obviously standing on Qiu Hengyang's side.