The Ultimate Student Chapter 724

Chapter 724. Learning mindset

A month's time pa.s.sed in the blink of an eye.

According to the record of requests, in this one month, more than sixty thousand people in the Jiang Prefecture had come to ask for Kang Yuan's free Slimming Powder. However, there was not a single person who had managed to take away that one million yuan bounty!

This incident had caused a huge sensation throughout the Jiang Prefecture, even throughout the country. The name of Kang Yuan's Slimming Powder had reached the ears of almost everyone.

The effect of this advertis.e.m.e.nt was so good that no one could believe it!

After carefully calculating, the cost of Xiao family's pharmaceutical factory was nothing more than advertising in the newspapers and on the internet. The rest was a free gift of more than 60,000 sets of Kang Yuan Slimming Powder!

Besides that, the Xiao family's medicine concocting plant had never paid any price!

The promotion of Kang Yuan's Slimming Powder by the Xiao Pharmaceutical Factory was actually recognized as a cla.s.sic marketing case by the advertising world. For this reason, there were even people who did a detailed a.n.a.lysis.

Many of the guests invited by the television program were still explaining the brilliant marketing methods used by the Xiao family's pharmaceutical factory. This was clearly a topic of concern to the audience, so the viewers.h.i.+p ratings were not low at all.

According to the a.n.a.lysis of the so-called marketing experts, the reason why the Xiao Pharmaceutical Factory's Kang Yuan Slimming Powder was so popular this time, and later became the symbol of sudden emergence in the medical field, was mainly because of the great success of the internet and the extraordinary quality and effect of the Kang Yuan Slimming Powder. These two factors were the key to the success of the Xiao Pharmaceutical Factory.

"Because the quality and effect of Kang Yuan's Slimming Powder is extraordinary, that's why the leader of Xiao family's pharmaceutical factory dares to make such bold claims of a million bounty. Due to the convenience of the internet, this large bounty from the Xiao family's medicine factory spread throughout all the streets and alleys of the Jiang Prefecture with the fastest speed possible. There is no one in the country who does not know of it! "

On the television, a marketing expert invited by a program was talking non-stop about the successful marketing strategy of the Xiao family's pharmaceutical factory, "With these two key factors, the Xiao family's pharmaceutical factory has suddenly entered everyone's line of sight. A million bounty caused its reputation to explode and spread widely, this is the place where the Xiao family's pharmaceutical factory has the most brilliant leaders.h.i.+p!"

"Then, in your opinion, is the success rate of the Xiao medicine concocting plant perfect? Do you think it's possible for other companies to replicate this successful business model? " the television host asked.

"First of all, I have a different opinion towards your first question. The marketing strategy of the Xiao family's medicine concocting plant this time isn't perfect. In fact, it's the complete opposite. There are many flaws in this strategy … Of course, I'm not saying that the strategy itself is flawed, but that the person who executed it in the course of its execution made a mistake. "

Spittle was flying from the expert's mouth. At the same time, he did not forget to straighten up his bald head, leaving only a few strands of hair behind. He quickly said, "If we were to carefully study the timing of Kang Yuan's Slimming Body Powder, it would not be hard to find out that from the time when the Slimming Body Powder was first released by the Xiao family's pharmaceutical factory till now, there has been a bounty of 1 million bounty for the whole city. Not a single person in the country doesn't know … In this process, there is a period of blank s.p.a.ce! "

"You mean …" The host was confused.

"Let's take a closer look. The appearance of the Kang Yuan Slimming Powder produced by the Xiao family's pharmaceutical factory was two months ago. However, the bounty of one million RMB began one month ago. That is to say, there is a month of time in between when the pharmaceutical factory of the Xiao family has been preparing without any success in promoting it!"

The expert held a piece of paper in his hand, and looked like he was a.n.a.lyzing it properly: "Maybe the leader of the Xiao family's pharmaceutical factory was discussing the details of the event and other strategies, but using a month of time to prepare for it is a little too long, so I believe that the leader of the Xiao family's pharmaceutical factory has made a mistake in this regard! "If they could avoid this kind of mistake, I'm afraid that Kang Yuan's slim body powder would have already been placed on the shelves of all the pharmacies and large scale shopping malls in the country, instead of just starting to be packaged like this!"

"So, in your opinion, is there anything that can be improved on with this method?" The host didn't miss the opportunity to ask again.

"This question is actually the second question you asked just now."

The expert said, "It's just another company. My answer is, it's completely possible!"

"Do you have any specific execution methods?" The host asked again.

"Of course. In fact, if we look at the marketing process of the Xiao Pharmaceutical Factory, it's not hard to find that their two great weapons of success — the network and the product quality — these two factors played an incalculable role in the marketing process of the Xiao Pharmaceutical Factory this time."

The expert acted like an expert and explained, "So if other companies want to introduce new products, as long as they have confidence in the quality of the products, they can copy this marketing model successfully. After all, with the development of the internet, any news will spread through the streets in the shortest time possible. This is a very terrifying propaganda tool, and product quality is also the foundation for how long a product can last. So, this marketing method is very simple, as long as these two factors are taken into account, nothing will be a problem! "

"In addition, I would like to give those companies that are prepared to replicate this marketing model a suggestion. Do not repeat the same mistake as the Xiao family's pharmaceutical factory, and seize the moment to open up the goods first, rather than hiding at home and discussing the strategy!"

"Because the product is produced for sale, so we can put it on the shelf first. During the process, we can discuss the specific strategy, or the details of the operation, it won't be too late, will it?"

"Alright, our episode's …"

Pow!

Inside the office of the Xiao family's pharmaceutical factory, Ji Feng turned off the television and asked, "What do you think, does what this expert said make sense?"

Other than Ji Feng himself, there were also Han Zhong, Xu Yuan and Yang De Zhao in the office. Ji Feng had specially invited the three of them to watch this show. Moreover, this program was not being broadcast now. Ji Feng had accidentally seen it at home, so he decided to cut off this video to learn from it.

From the introduction of Kang Yuan's Slimming Powder, Ji Feng realized that he was lacking in a lot of things, and other people's evaluation of him would be more objective, and they would also see his mistakes more clearly. Therefore, Ji Feng carefully studied this program.

However, he didn't think that the more he studied it, the more absurd it felt. This expert's words seemed to be very reasonable at first glance, but if one were to carefully think about it, they would feel that he was full of flaws.

However, Ji Feng was worried that because this expert's evaluation was on him, his own mentality could not be taken seriously. Hence, he specially invited Han Zhong and the other two to come over in order to correct his own.

"At the beginning, I felt that his words were quite reasonable, but later on, the more I thought about it, the more I felt that something was off. That's why I came to consult you all." Ji Feng smiled.

"Bulls.h.i.+t theory!"

Han Zhong couldn't help but sneer. Towards this expert's words, he completely scoffed with disdain: "He doesn't know anything and is just blabbering on TV. In short, he only has two lines, Internet and product quality … "There are a lot of good things, but the majority of them are unable to be sold. Many of the worse quality products are becoming popular in the market, so why is that?"

Xu Yuan also nodded slightly and said: "Boss, don't be tricked by these so-called experts. This person's words sound very hollow, without any substance at all, and it even sounds a bit unprofessional. I think he might not even know what marketing is all about!"

"No, your words are also very empty. I just want to know where his words are wrong. Speak of the specifics!" Ji Feng immediately said.

"Hehe …"

Han Zhong smiled and said, "Actually, it's very simple. Look, let's not talk about other things first, it's just his final suggestion to another company. What about first selling the products, then discussing the details … Just from the promotion of our Kang Yuan Skinny Body Powder, if we really opened up the goods first, then the event would be over. "

"Director Han is right!" Xu Yuan nodded in agreement on the side and continued, "For example, once the goods are spread out, then things get troublesome. Because if there's a bounty event, then are all the points of sale holding events? This is obviously impossible. Not to mention that we don't have that many people, just the amount of free medicine we have is already an astronomical figure. "So, only a few of them?"

"This is unrealistic!" Han Zhong laughed, "We will only pick a few. How can we guarantee that the other vendors or retail outlets will not take the opportunity to raise the price? How could he guarantee that they wouldn't secretly play around with each other? If the scope of the event is too big, then we won't be able to control the situation. If the event fails, we'll be in for a mess and our reputation will be ruined. Our products will also be wasted.

"If you say so, I understand." Ji Feng suddenly understood. Although he felt there was something wrong with the expert's words, he couldn't remember where it was wrong. Now that Han Zhong and Xu Yuan said it, he immediately understood.

"If that's the case, then what he a.n.a.lyzed about the promotions is also wrong!"