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"I thought he might have told you. He made me inducements; but I was afraid of him: Witherby is the counting-room incarnate. I talked you into him for some place or other; but he didn't seem to wake up to the value of my advice at once. Then I couldn't tell what he was going to offer you."
"Thank you for letting me in for a thing you were afraid of!"
"I didn't believe he would get you under his thumb, as he would me. You've got more back-bone than I have. I have to keep out of temptation; you have noticed that I never drink, and I would rather not look upon Witherby when he is red and giveth his color in the cup. I'm sorry if I've let you in for anything that you regret. But Witherby's sincerity makes him dangerous,--I own that."
"I think he has some very good ideas about newspapers," said Bartley, rather sulkily.
"Oh, very," a.s.sented Ricker. "Some of the very best going. He believes that the press is a great moral engine, and that it ought to be run in the interest of the engineer."
"And I suppose you believe that it ought to be run in the interest of the public?"
"Exactly--after the public has paid."
"Well, I don't; and I never did. A newspaper is a private enterprise."
"It's private property, but it isn't a private enterprise, and in its very nature it can't be. You know I never talk 'journalism' and stuff; it amuses me to hear the young fellows at it, though I think they might be doing something worse than magnifying their office; they might be decrying it.
But I've got a few ideas and principles of my own in my back pantaloons pocket."
"Haul them out," said Bartley.
"I don't know that they're very well formulated," returned Ricker, "and I don't contend that they're very new. But I consider a newspaper a public enterprise, with certain distinct duties to the public. It's sacredly bound not to do anything to deprave or debauch its readers; and it's sacredly bound not to mislead or betray them, not merely as to questions of morals and politics, but as to questions of what we may lump as 'advertising.' Has friend Witherby developed his great ideas of advertisers' rights to you?"
Bartley did not answer, and Ricker went on: "Well, then, you can understand my position, when I say it's exactly the contrary."
"You ought to be on a religious newspaper, Ricker," said Bartley with a scornful laugh.
"Thank you, a secular paper is bad enough for me."
"Well, I don't pretend that I make the Events just what I want," said Bartley. "At present, the most I can do is to indulge in a few cheap dreams of what I should do, if I had a paper of my own."
"What are your dreams? Haul out, as you say."
"I should make it pay, to begin with; and I should make it pay by making it such a thorough newspaper that every cla.s.s of people _must_ have it. I should cater to the lowest cla.s.s first, and as long as I was poor I would have the fullest and best reports of every local accident and crime; that would take all the rabble. Then, as I could afford it, I'd rise a little, and give first-cla.s.s non-partisan reports of local political affairs; that would fetch the next largest cla.s.s, the ward politicians of all parties.
I'd lay for the local religious world, after that;--religion comes right after politics in the popular mind, and it interests the women like murder: I'd give the minutest religious intelligence, and not only that, but the religious gossip, and the religious scandal. Then I'd go in for fas.h.i.+on and society,--that comes next. I'd have the most reliable and thorough-going financial reports that money could buy. When I'd got my local ground perfectly covered, I'd begin to ramify. Every fellow that could spell, in any part of the country, should understand that, if he sent me an account of a suicide, or an elopement, or a murder, or an accident, he should be well paid for it; and I'd rise on the same scale through all the departments. I'd add art criticisms, dramatic and sporting news, and book reviews, more for the looks of the thing than for anything else; they don't any of 'em appeal to a large cla.s.s. I'd get my paper into such a shape that people of every kind and degree would have to say, no matter what particular objection was made to it, 'Yes, that's so; but it's the best _news_paper in the world, _and we can't get along without it.'"_
"And then," said Ricker, "you'd begin to clean up, little by little,--let up on your murders and scandals, and purge and live cleanly like a gentleman? The trick's been tried before."
They had arrived at the oyster-house, and were sitting at their table, waiting for the oysters to be brought to them. Bartley tilted his chair back. "I don't know about the cleaning up. I should want to keep all my audience. If I cleaned up, the dirty fellows would go off to some one else; and the fellows that pretended to be clean would be disappointed."
"Why don't you get Witherby to put your ideas in force?" asked Ricker, dryly.
Bartley dropped his chair to all fours, and said with a smile, "He belongs to church."
"Ah! he has his limitations. What a pity! He has the money to establish this great moral engine of yours, and you haven't. It's a loss to civilization."
"One thing, I know," said Bartley, with a certain effect of virtue, "n.o.body should buy or sell me; and the advertising element shouldn't spread beyond the advertising page."
"Isn't that rather high ground?" inquired Ricker.
Bartley did not think it worth while to answer. "I don't believe that a newspaper is obliged to be superior in tone to the community," he said.
"I quite agree with you."
"And if the community is full of vice and crime, the newspaper can't do better than reflect its condition."
"Ah! there I should distinguish, esteemed contemporary. There are several tones in every community, and it will keep any newspaper scratching to rise above the highest. But if it keeps out of the mud at all, it can't help rising above the lowest. And no community is full of vice and crime any more than it is full of virtue and good works. Why not let your model newspaper mirror these?"
"They're not snappy."
"No, that's true."
"You must give the people what they want."
"Are you sure of that?"
"Yes, I am."
"Well, it's a beautiful dream," said Ricker, "nourished on a youth sublime.
Why do not these lofty imaginings visit us later in life? You make me quite ashamed of my own ideal newspaper. Before you began to talk, I had been fancying that the vice of our journalism was its intense localism. I have doubted a good while whether a drunken Irishman who breaks his wife's head, or a child who falls into a tub of hot water, has really established a claim on the public interest. Why should I be told by telegraph how three negroes died on the gallows in North Carolina? Why should an accurate correspondent inform me of the elopement of a married man with his maid-servant in East Machias? Why should I sup on all the horrors of a railroad accident, and have the bleeding fragments hashed up for me at breakfast? Why should my newspaper give a succession of shocks to my nervous system, as I pa.s.s from column to column, and poultice me between shocks with the nastiness of a distant or local scandal? You reply, because I like spice. But I don't. I am sick of spice; and I believe that most of our readers are."
"Cater to them with milk-toast, then," said Bartley.
Ricker laughed with him, and they fell to upon their oysters.
When they parted, Bartley still found himself wakeful. He knew that he should not sleep if he went home, and he said to himself that he could not walk about all night. He turned into a gayly-lighted bas.e.m.e.nt, and asked for something in the way of a nightcap.
The bar-keeper said there was nothing like a hot-scotch to make you sleep; and a small man with his hat on, who had been talking with the bar-keeper, and coming up to the counter occasionally to eat a bit of cracker or a bit of cheese out of the two bowls full of such fragments that stood at the end of the counter, said that this was so.
It was very cheerful in the bar-room, with the light glittering on the rows of decanters behind the bar-keeper, a large, stout, clean, pale man in his s.h.i.+rt-sleeves, after the manner of his kind; and Bartley made up his mind to stay there till he was drowsy, and to drink as many hot-scotches as were necessary to the result. He had his drink put on a little table and sat down to it easily, stirring it to cool it a little, and feeling its flattery in his brain from the first sip.
The man who was munching cheese and crackers wore a hat rather large for him, pulled down over his eyes. He now said that he did not care if he took a gin-sling, and the bar-keeper promptly set it before him on the counter, and saluted with "Good evening, Colonel," a large man who came in, carrying a small dog in his arms. Bartley recognized him as the manager of a variety combination playing at one of the theatres, and the manager recognized the little man with the gin-sling as Tommy. He did not return the bar-keeper's salutation, but he asked, as he sat down at a table, "What do I want for supper, Charley?"
The bar-keeper said, oracularly, as he leaned forward to wipe his counter with a napkin, "Frica.s.see chicken."
"Frica.s.see devil," returned the manager. "Get me a Welsh rabbit."
The bar-keeper, unperturbed by this rejection, called into the tube behind him, "One Welsh rabbit."
"I want some cold chicken for my dog," said the manager.
"One cold chicken," repeated the bar-keeper, in his tube.
"White meat," said the manager.
"White meat," repeated the bar-keeper.
"I went into the Parker House one night about midnight, and I saw four doctors there eating lobster salad, and devilled crab, and was.h.i.+ng it down with champagne; and I made up my mind that the doctors needn't talk to me any more about what was wholesome. I was going in for what was _good_. And there aint anything better for supper than Welsh rabbit in _this_ world."
As the manager addressed this philosophy to the company at large, no one commented upon it, which seemed quite the same to the manager, who hitched one elbow over the back of his chair, and caressed with the other hand the dog lying in his lap.